Shannon Haringx

Senior Product Owner, Customer Data & Identity Resolution Platforms @Vanguard

Lead the business strategy for customer data and identity resolution platforms (CDP & IDR) to achieve the 360 degree view of the customer that will enable Vanguard to enhance customer experiences and deepen customer relationships. Partner with Global Marketing and IT to implement new capabilities and establish the source of truth for customer information across the organization. Strategize with marketing leaders and practitioners to design and enable a real-time, personalized, omnichannel experience for Vanguard’s clients and prospects