Shannon Hammons

WORK HISTORY

EDUCATION

SKILLS

ABOUT SHANNON HAMMONS

I am an automotive executive with over 20 years of experience building profitable digital, internet sales, and BDC operations that drive consistent growth, accountability, and measurable results.As Internet Sales Director at Shottenkirk Honda Huntsville, I lead all traffic management, BDC performance, and internet sales strategy with a singular focus on outcomes—appointments, showroom traffic, closing efficiency, and gross. I partner directly with the GM and executive leadership to align people, process, and technology while holding teams accountable to clear KPIs.Previously, as Digital Director at Harbin Automotive (Ford & Chevrolet), I oversaw all digital and e-commerce operations, including inventory strategy, CRM execution, website performance, paid media, and social media. My leadership helped scale online lead conversion and improve operational efficiency while enhancing the customer experience from first touch to delivery.My strength is building and leading high-performing teams. I develop repeatable processes, train for execution, and create cultures of urgency and ownership—eliminating complacency and “waiting for ups.” I specialize in turning traffic into opportunities and opportunities into sold units without sacrificing gross or customer experience.I am known for simplifying complexity, leveraging data to drive decisions, and executing with discipline. My leadership and impact have been recognized nationally, including being named to Automotive News’ “40 Under 40” and serving as a featured speaker at Digital Dealer 28.I bring an owner’s mindset to every store I serve: protect the brand, maximize opportunity, and drive sustainable, scalable profit.