Shannon Gorman

Role: Director of Brand Marketing at Ethos Pet Brands
Location: Boston, MA, US
LinkedIn followers: 500 followers

Advertising & MarketingView LinkedIn profile

About Shannon Gorman

I’m a VP-level marketing leader who builds communications-led growth for beauty and…

Experience

Director of Brand Marketing
Ethos Pet Brands
Apr 2026 — Present

Skills

Advertising
Budgets
Email Marketing
Management
Lead Generation
Interactive Marketing
Account Management
Social Media
Integrated Marketing
Press Releases
Strategy
Sales
Online Advertising
Event Planning
Social Networking
Brand Activation
Social Media Marketing
Marketing Communications
Facebook
Digital Marketing
Relationship Marketing
Brand Management
Marketing Strategy
Shopper Marketing
Event Management
Digital Strategy
Google Analytics
Media Planning
Sponsorship
Strategic Communications
Market Research
Marketing
Direct Marketing
Public Relations
Media Relations
Brand Development

Contact information

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Work email
•••••@canidae.com
Personal email
•••••@•••••.com
Direct dial
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Current company

Ethos Pet Brands

Manufacturing · 95 employees · Founded 2023

We are Ethos Pet Brands, home to the Natural Balance® Pet Foods and Canidae® brands. Founded in 2023, we brought together two trusted leaders in premium pet nutrition with a shared belief that we could accomplish more together than apart. Ethos combined Natural Balance's expertise in science-backed nutrition and limited-ingredient solutions with Canidae's heritage in regenerative agriculture, sustainable sourcing, and premium pet food. It has resulted in a stronger platform for innovation, manufacturing excellence, and growth. Our vision is to become the trusted pet parent partner by creating health and nutritional solutions for the pets we love. Every decision we make starts with pets and the people who care for them. Our values guide how we work, how we lead, and how we show up for one another every day: • Passion for Pets – We put pets at the forefront of everything we do. • Partnership – We collaborate, support one another, and build strong relationships with retail partners, teammates, and pet parents. • Integrity – We do the right thing and hold ourselves to the highest standards of honesty, accountability, and quality. • Act Like Owners – We think big, move with urgency, and are responsible stewards of our resources. • Solution Focused – We anticipate challenges, find answers, and break through barriers. • Passion to Win – We strive for excellence as individuals, as teams, and as a company. What truly sets us apart is our team. Driven by a shared commitment to quality, innovation, and continuous improvement, we're building a culture where people can grow, make an impact, and help shape the future of pet nutrition. Together, we're helping more dogs and cats thrive – and earning the trust of the families who love them.

canidae.com

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About Shannon Gorman

Experience

Director of Brand Marketing

Skills

Find verified contacts for anyone on LinkedIn