Shannon Edwards
Founding Team @Stealth Startup
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WORK HISTORY
Founding Team @Stealth Startup
London, GB
Launching in 2026, COMTENT\'s first innovation is an AI-native discovery and shopping platform for global beauty.
EDUCATION
The University of Queensland
Bachelor of Commerce (B.Com.), Accounting and Finance
The University of Queensland
Bachelor of Business Management (B. BusMan.), Marketing
ABOUT SHANNON EDWARDS
Founder and CEO of COMTENT, an AI-native Discovery Commerce company reimagining how high consideration categories are discovered and bought online. COMTENT operates at the intersection of creativity and technology, uniting world-class talent from the likes of DeepMind, Farfetch, and LVMH to build the future of luxury multi-brand retail for next-gen global consumers and brandsCOMTENT was born out of first-hand experience witnessing the widening gulf between next-gen consumers and legacy retailers. A strategic luxury leader, Shannon spent nearly two decades scaling global brands including Parfums Christian Dior, Estée Lauder, Tom Ford, L’Oréal, and Charlotte Tilbury. With deep expertise in brand building, consumer engagement, omni-channel retail, digital transformation, and commercial growth she successfully drove brands to both #1 total market and digital leadership positions
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