Shannon Byrne

About Shannon Byrne

As an objective-driven, influential, and customer-centric marketing executive, I have gained widespread recognition for accelerating global brand expansion and generating multimillion-dollar revenue growth by creating and delivering strategic marketing campaigns. And I support continuous innovation and the delivery of the organization’s brands and products as a creative and practical leader providing robust insights and strategies. Furthermore, I build, mentor, and empower dynamic teams and individuals to accelerate departmental growth. A few notable accomplishments of which I am incredibly proud include: Transforming and establishing consistent growth for Aruba’s SMB business segment by driving global branding across 5 countries following the conceptualization and execution of a highly successful small and midsize business (SMB) marketing campaign; delivering an 800% increase in website traffic and a 500% increase in “buy now” clicks since 2020 by designing a robust business strategy and KPIs and building a top-performing team. Ensuring the future growth of Aruba sales through a new Amazon channel by creating content and marketing for e-commerce partners. Delivering a 114% return on ad spend (RoAS) in year 1 and a 270% RoAS by the beginning of year 2; driving a 244% annual growth in overall sales within Amazon. Driving organizational advancement by building Aruba’s first global marketing team while managing the integration of the Hewlett Packard Enterprise (HPE) and Aruba teams, processes, and frameworks following the acquisition. I am excited to expand my professional network and see what the future may hold. If you would like to connect, please contact me at s••••••••@gmail.com. AREAS OF EXPERTISE Performance Marketing & Integrated Marketing Content Marketing & Digital Media MarketingNegotiation & Strategic CommunicationTeam Leadership & DevelopmentGlobal Business DevelopmentAdvertising & Campaigns Strategic PartnershipsCreative DevelopmentStrategic DirectionGrowth Marketing

Experience

1. Hewlett Packard Enterprise

   Present

Education

• IE Business School

  International Executive MBA, Business Administration and Management

• University of California, Berkeley

  Bachelor of Arts - BA, English, Minor in Spanish

Skills

• Collaboration
• Process Improvement
• Management
• Works Well in a Team
• Product Marketing
• Business Analysis
• Mentoring
• Marketing Communications
• Enterprise Software
• Sales Management
• Negotiation
• Solution Selling
• Professional Services
• Business Planning
• Business Alliances
• Salesforce.com
• Sales Enablement
• Account Management
• Saas
• Marketing
• Market Research
• Cloud Computing
• Cross-Functional Team Leadership
• Marketing Strategy
• Leadership
• Forecasting
• Business Development
• Sales Process
• Pricing
• Strategic Partnerships
• Training
• New Business Development
• Channel
• Direct Sales
• Marketing Operations
• Strategic Planning
• Business Process Improvement
• Go-to-Market Strategy
• Project Planning
• Partner Management