Shannon Curl

Program Manager, Marketing Content @Mitsubishi Electric Trane US

Atlanta, GA, US

Develops and maintains written content for a variety of media including social, print, video, radio, ads, and websites• Translates highly technical product content to clearly communicate features and benefits toboth B2B and B2C audiences• Manages content to ensure high editorial standards are met across all touch points• Collaborates with marketing teammates, product experts, and other stakeholders to assess project needs and develop effective messaging• Works with key stakeholders on developing marketing strategy for new campaigns and initiatives• Leads the content development process with stakeholders• Develops, documents, and manages guidelines and best practices for content• Drives language consistency across all company communications, and develops content across departments• Manages projects through creative lifecycle, from inception to delivery• Develops and manages a network of freelance/contract content creators • Oversees content developed by agency partners to ensure consistency of brand voice, including providing review and approval on all PR communications, case studies, and other assets developed externally• Works closely with company legal team on developing content and claims that are substantiated

Grady College of Journalism and Mass Communication, University of Georgia

Bachelor of the Arts in Journalism, Mass Media Arts

University of Georgia - Terry College of Business

Bachelor of Business Administration (B.B.A.), Marketing