Shannon Curl
Program Manager, Marketing Content at Mitsubishi Electric Trane US
- Role
- Program Manager, Marketing Content at Mitsubishi Electric Trane US
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About Shannon Curl
Creative and results-driven marketer, with diverse experience in marketing, social media, and mass media communication. Energetic and goal oriented with a genuine passion for personal development. Problem solver with strong interpersonal and communication skills.
Experience
Program Manager, Marketing Content
Dec 2022 — Present · Atlanta, GA, US
Develops and maintains written content for a variety of media including social, print, video, radio, ads, and websites• Translates highly technical product content to clearly communicate features and benefits toboth B2B and B2C audiences• Manages content to ensure high editorial standards are met across all touch points• Collaborates with marketing teammates, product experts, and other stakeholders to assess project needs and develop effective messaging• Works with key stakeholders on developing marketing strategy for new campaigns and initiatives• Leads the content development process with stakeholders• Develops, documents, and manages guidelines and best practices for content• Drives language consistency across all company communications, and develops content across departments• Manages projects through creative lifecycle, from inception to delivery• Develops and manages a network of freelance/contract content creators • Oversees content developed by agency partners to ensure consistency of brand voice, including providing review and approval on all PR communications, case studies, and other assets developed externally• Works closely with company legal team on developing content and claims that are substantiated
Education
Grady College of Journalism and Mass Communication, University of Georgia
Bachelor of the Arts in Journalism, Mass Media Arts
2012 — 2016
University of Georgia - Terry College of Business
Bachelor of Business Administration (B.B.A.), Marketing
2012 — 2016
Skills
- Customer Service
- Social Media Marketing
- Powerpoint
- Microsoft Excel
- Media Programming
- Communication
- Social Media
- Copywriting
- Marketing Research
- Screenwriting
- Editing
- Photography
- Brand Development
- Microsoft Word
- Microsoft Office
- Sales
- Digital Marketing
- Digital Marketing Analytics
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