Shannon Cattapan
Sr. Leader Digital Commerce and AI Strategy | Omnichannel Builder of Next Gen Digital Experiences in Retail and Wellness | AI Changemaker in eCommerce and Personalization
- Role
- Strategic Advisor at Becoming
- Location
- Denver, CO, US
- LinkedIn followers
- 500 followers
About Shannon Cattapan
I’m a senior leader in brand eCommerce and digital experience, mostly working with wellness, apparel, and footwear brands. Over the years, I’ve built and led amazing digital innovation teams across eCommerce functions at large global brands and startups. I’ve worked on Shopify, Adobe Commerce and Salesforce Commerce Cloud. I’m certified in AI Strategies for Business Transformation from Northwestern University and building on this in eCommerce, personalization experiences and leadership. I have been on the front-lines of healthcare as a Critical Care RN and have deep knowledge of human potential, data and tech across wellness and retail. https://shannoncattapan.lovable.app/Career Overview Digital Retail and eCommerce for Brands: 22 years • Consumer Experience Strategy & Execution: 16 years • Digital Product Management: 12 years • Digital Marketing: Acquisition & Retention: 10 years • Creative Services Leadership: 10 years • Digital Innovation & Emerging Tech: 8 years • AI Marketing Experimentation: 1 year Healthcare & Wellness: 10 years • ICU / BMT Registered Nurse: 9 years • Retail Wellness Advisor: 1 year🧗 Life Experience • Working Mom: 19 years - Best work ever!
Experience
Strategic Advisor
Jun 2024 — Present
Startbecoming.co - Advise on full lifecycle consumer experience and marketing strategy, identifying opportunities for growth and eiciency through member journey map analysis and workflow creationKey Contributions:Drive success of member and coach experience journeys and workflows in Smaply and Moxo; collaborate with Becoming Community and high-performing team of women, oering continuous industry expertise, and serving as trusted advisor to shape and refine program oerings.
Education
Northwestern University - Kellogg School of Management
8 week Certification, AI Strategies for Business Transformation
Art Institute of Colorado
Associate Degree in Applied Science, Web Design/Multimedia
Truman State University
Bachelor of Science in Nursing
Colorado State University Global
MS Organizational Leadership, Strategic Innovation
2018 — 2018
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