Shannon Cary
- Role
- Director of Communications and Public Relations at Microsoft
- Location
- Eugene, OR, US
- LinkedIn followers
- 500 followers
About Shannon Cary
I am a strategic communications and marketing professional who has been moving the…
Experience
Director of Communications and Public Relations
Jul 2020 — Present
Work closely with partners, across Microsoft’s partner ecosystem, to facilitate their inclusion in key Microsoft PR news moments, collaborated with partners on their PR announcements, launches and events, and created opportunities for joint Microsoft/partner storytelling- Established a new program that provides bespoke public relations support for Microsoft’s global Systems Integrator, advisory, ISV and Telecom partners inclusion in Microsoft storytelling, and to work with these partners on their announcements, storytelling, social outreach, and amplification- Since the program began in July 2020, I’ve established collaborative relationships with partners’ communication teams, and have supported more than 175 partner announcements, blogs, stories, and videos focused on solutions and services that help customers realize business transformation and growth- Worked closely with Chip maker, device and IoT partners to facilitate inclusion in key Microsoft PR news moments, to support partner’s news moments with Microsoft messaging, quotes, and press engagements and to facilitate joint storytelling- I work on event v-teams to help develop themes, create content, and identify partner/customer evidence to support storytelling in keynotes, Press materials and stories.
Skills
- Demand Generation
- Message Development
- Integrated Marketing
- Continuous Improvement
- Multi-Channel Marketing
- Thought Leadership
- Editing
- Reputation Management
- Product Marketing
- Marketing Communications
- Competitive Analysis
- Product Management
- Marketing
- Communication
- Digital Marketing
- Lead Generation
- Channel Partner Development
- Corporate Communications
- Communication Training
- Strategic Communications
- Writing
- Management
- Public Speaking
- Mobile Marketing
- Account Management
- Digital Strategy
- Go-to-Market Strategy
- Partner Management
- Budgets
- Messaging
- Marketing Strategy
- Strategic Planning
- Analyst Relations
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