Shannon Britt
E-Commerce & Marketing Executive | Leading Digital Growth, Brand Strategy & Full-Funnel Marketing
- Role
- Vice President Marketing at Electronic Express
- Location
- Franklin, TN, US
- LinkedIn followers
- 500 followers
Experience
Vice President Marketing
Aug 2024 — Present · Nashville, TN, US
As Vice President of Marketing for Electronic Express, I lead all aspects of brand strategy, marketing execution, and e-commerce growth for one of the Southeast’s largest independent retailers of electronics, appliances, audio and more, with 22 store locations across Tennessee and Northern Alabama.My primary focus is accelerating e-commerce performance and digital transformation—overseeing every element of the online experience, from UX and content strategy to digital advertising, CRM, and conversion optimization. Since joining, our online business has experienced significant growth driven by improved customer experience, optimized paid media, and integrated analytics.I oversee a 12-person marketing team spanning email marketing, digital advertising, graphic design, video production, social media, and front-end web development. I report directly to the CEO with full responsibility for the company’s marketing budget, brand strategy, and top-line revenue performance.Key Highlights- Developed and executed the company’s omnichannel marketing strategy across digital, email, TV/OTT, radio, streaming, outdoor, and social platforms- Led a major e-commerce optimization initiative, improving site engagement, conversion rate, and overall ROAS- Integrated marketing and sales performance analytics to optimize spend by geography and product category- Strengthened brand consistency and storytelling across all customer touchpoints, unifying creative across channels- Championed digital transformation to enhance customer experience and build scalable growth infrastructure for future expansion.
Skills
- Start-Ups
- Medical Devices
- Social Media Marketing
- Sales Management
- Strategic Planning
- Beauty Industry
- Customer Service
- Brand Development
- Business Planning
- Entrepreneurship
- International Business
- Budgets
- Retail
- Management
- Product Development
- Skin Care
- Marketing Strategy
- Quality Assurance
- Fda
- Manufacturing
- Project Management
- Team Building
- Sales
- Business Development
- New Business Development
- Leadership
- Marketing
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