Shannon Black
Manager, Marketing Performance at Thomson Reuters
- Role
- Manager, Marketing Performance at Thomson Reuters
- Location
- Ann Arbor, MI, US
- LinkedIn followers
- 500 followers
About Shannon Black
Analytical, focused and engaging marketing professional with 20 years of experience driving business results through meticulous tracking and analysis of marketing programs. Current responsibilities cover key areas of marketing execution from audience generation, list pull requests, Google AdWords setup, and campaign analytics detailing MQLs, SQLs, pipeline and win revenue tracking.
Experience
Manager, Marketing Performance
Dec 2018 — Present · Ann Arbor, MI, US
Education
University of Michigan College of Literature, Science, and the Arts
Bachelor of Arts (BA), Organizational Behavior and Accounting
1990 — 1994
Michigan State University - Eli Broad College of Business
Master of Business Administration (MBA), Integrative Management
1998 — 1999
Skills
- Strategic Planning
- Strategy
- Market Research
- Business Analysis
- Marketing Strategy
- Management
- Marketing
- Business Development
- Crm
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