Shannon Arthur
Associate Director, Content @The Content Collective
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WORK HISTORY
Associate Director, Content @The Content Collective
Client: U.S Army• Led brand and content strategy across digital, social, and linear, to support recruitment and reputation-building objectives.• Produced original “Soldier Spotlights” aired during the 2024 Olympics, driving 20M+ views and an uplift in audience engagement.• Captured and produced live event content in priority markets, increasing positive brand sentiment by 10%.• Developed and launched the Army’s “Rendezvous” social series with three Gen Z creators; generated 10M+ impressions in 48 hours and earned media coverage.• Oversaw end-to-end campaign execution, including creative development, on-site production, logistics, and partner integration.
EDUCATION
Zicklin School of Business
Master of Business Administration - MBA
University of Bridgeport
Bachelor’s of Arts, Mass Communication/Marketing
ABOUT SHANNON ARTHUR
Fact-first strategic thinker with a knack for discovery, strong communication, and teamwork skills, eager to showcase enthusiasm, and ability to drive results. Four years of marketing experience in client-side, agency, and publisher environments. Content and Partnership Planner, with experience in account, project management, influencer, and creative development.
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