Shannan Morris
Senior Director of Marketing @Hartford HealthCare
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WORK HISTORY
Senior Director of Marketing @Hartford HealthCare
Hartford, CT, US
Develops Hartford HealthCare’s marketing strategies to achieve strategic goals by leading system, digital, and institute marketing colleagues to develop and deploy effective omni-channel marketing strategies systemwide, and in specific service areas, institutes and locations. Works with the Marketing and Communications team, as well as Strategy & Transformation group, to deliver insights and develop integrated marketing campaigns and projects. Ensures consistency in brand representation and use of effective brand management strategies.Key Responsibilities Strategy: Spearheads the development and execution of integrated marketing strategies that align with the strategic goals across the Hartford Healthcare system. Digital Marketing: Implements innovative digital marketing solutions and conducts extensive market research, which enhances brand visibility and consumer engagement. Stakeholder Collaboration: Partners with senior leaders and institute leadership teams to provide subject matter expertise and insights to build omni-channel marketing strategies that are data-driven and measurable.Cross-functional Leadership: Engages and supports functions across the marketing and communications team to drive significant improvements in campaign and communications performance.Team Development: Coaches and leads marketing team responsible for digital, hospital system and institute marketing initiatives.
EDUCATION
Harvard Business School Executive Education
Digital Strategy
University of North Carolina Wilmington
BS, Business Management
Westover High School
High school Diploma
UNC Kenan-Flagler Business School
MBA, Management and Marketing
ABOUT SHANNAN MORRIS
A strategic, data-driven thinker deeply immersed in marketing, strategic communications, nonprofit and for-profit organizations, and startups, with a particular focus on health tech, research, higher education, public health, and healthcare systems. Combines marketing expertise and partnering with senior leaders in developing marketing and communication strategies. Delivers innovation through collaboration, with a flair for storytelling, visual branding, and executive communications. Adept at engaging decision-makers and shaping digital and communication ecosystems, demonstrating both creativity and precision. Provides strategic leadership and is instrumental in expanding market share and enhancing customer pipelines. Over a decade of experience coaching, mentoring and leading teams. The work with my dedicated team at eMed encompasses implementing cutting-edge AI tools, optimizing content creation, and refining go-to-market strategies for both B2B and B2C segments. Our collaborative efforts have yielded substantial advances in virtual health proctoring and AI-based solutions. It\'s this blend of innovation, strategic counsel, and strong relationship-building that underscores my contribution to the organization\'s growth and the broader healthcare technology field.
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