Shannan L. Garry
Head of Marketing @Dynamic Engineering Consultants, PC
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WORK HISTORY
Head of Marketing @Dynamic Engineering Consultants, PC
Lake Como, NJ, US
Head of Marketing for a multi-discipline land development firm who is responsible for collaborating with the company’s Founders, Directors, Practice Leaders and other internal stakeholders. Each service (Dynamic Engineering, Dynamic Earth-geotechnical & environmental, Dynamic Survey, and Dynamic Traffic) requires detailed analysis of current and potential clients; overview of competitive landscapes, targeted messaging, and value proposition. Escalating brand recognition through consistent media presence through the company website, regional publications, social platforms, and the overall creation of content, graphics, and messaging.Mining CRM database for better cross-selling opportunities between the different service lines. Works in partnership with executive and technical staff to achieve growth goals. Tracking, scheduling, and creating proactive approaches for trade shows, meetings, and industry events, including post-event management of follow up activities to ensure sales accountability. Tasked with supporting the organic growth of the firm into untapped markets and industries in NJ, PA, MD, FL, TX and beyond.
EDUCATION
Seton Hall University
B.A., English
ABOUT SHANNAN L. GARRY
Senior Marketing Professional with over 20 years of experience supporting and driving strategic communications and initiatives while ensuring consistent image and messaging. Through the process of identifying the client needs, analyzing the competitive landscape, and crafting a key value-added proposition, growth goals (revenue, market share, and/or status) are set. Positioned company as an industry leader through the development and implementation of strategic brand management plans. Works closely with executive stakeholders, business developers, and technical staff to develop and execute successful communications, tactics and campaigns including market research and trends, events, internal education, blogs and articles, webinars, presentations, and other collaborative efforts as necessary.Partner Engineering and Science, Inc-Role changed from Marketing Coordinator to Marketing Brand Manager in under 2 years. Role then changed to Marketing Project Manager in 3 years later. WRScompass - Given increased scope of responsibilities (as Marketing Coordinator) after 1 yearBANC3 – Role changed from Proposal Coordinator to Marketing Manager after 6 months Expand Networks-Promoted after only 8 months with the company
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