Shannan Hearne
Proven Marketing Success Across Channels and Platforms
- Role
- Marketing Manager at Hte Home Technology Experts
- Location
- Lexington, NC, US
- LinkedIn followers
- 500 followers
About Shannan Hearne
Progress leads to perfection. Marketing of products, services, and memberships. Marketing development, strategy, automation, and execution. Results driven. Constantly strives for enhanced customer experiences through optimized operations, revolutionized product offerings, seamless integration, optimization, and activation of technology and data. Drives brand growth, lead generation, marketing positioning, and customer retention. Organized, strategic, and creative.Salesforce Admin and Consultant. Avid AI student and enthusiast. Bold thinker and lifelong learner. Development and technical implementation of Salesforce Clouds. Salesforce Marketing Cloud Certified Email Specialist and Admin. Salesforce Pardot/Marketing Cloud Account Engagement Certified Specialist. Salesforce Certified Associate. Salesforce Certified AI Specialist. 20+ year career of marketing automation, marketing technology, business analysis, and project management experience including work with multiple digital technology platforms. salesforce, Infusionsoft, Salesforce CDP/Data Cloud, Sugar CRM, HubSpot, Zoho. Marketing Cloud, Pardot, Marketo, Adobe Creative Cloud, and other platforms. Adobe Analytics, DTM, GTM, GA360, SaaS, Wrike, MS Project, Basecamp, Adobe Experience Manager, Jira, B2B, B2C. HTML, ESP, Web Analytics, Extensive experience developing campaigns, customer journeys, marketing communication calendars, analytics and reporting, martech stacks, and teams. Well versed in use and value of testing and optimization including A/B and multivariate experiments across multiple tools and platforms. Constant seeker of marketing data from first-party data, engagement, and performance metrics. Consulting on full marketing automation, enterprise level digital omnichannel initiatives. Management of people, processes, and programs. Compliance standards including GDPR, CCPA, CAN-Spam.CertificationsSales Marketing Cloud Certified Email Specialist & AdminSalesforce Pardot Certified Specialist and AdminSalesforce Certified AI SpecialistSalesforce Certified Associate
Experience
Marketing Manager
Oct 2025 — Present
Keeping three major technology brands top of mind in Manhattan and Long Island
Education
Gaston Day School
Honors
1984 — 1987
Winthrop University
BA English and Communications, Marketing Communications
1987 — 1991
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