Shanti Shanna G.

About Shanti Shanna G.

I am an experienced marketer with a diverse background from traditional media, experiential, and special events, to digital, mobile, and social media. I take a strategic, innovative, and data driven approach to help develop successful campaigns. Prior to joining the Integrated Marketing team at AARP, I was the Senior Marketing Manager at Goodwill of Greater Washington and was there for over 10 years. I played a major role in the development and execution of Goodwill’s marketing strategies, and their evolution to a more digitally focused organization. My award winning creativity and strategy are well known and highly respected throughout the Washington D.C. business community. I played a key role in helping Goodwill win $7,500 for Best Co-Branded Campaign during the United Way of the National Capital Area’s (2013) Do More 24 campaign and was awarded a Gold Award from Association Media & Publishing (in 2014) for “Media Innovation – Social Media Strategy for the DC Goodwill Fashionista”. For two years I led the Mid-Atlantic Goodwill Industries Coalition social media sub-committee. I also volunteered at my church, McLean Bible Church, as their social media manager. I earned my BS in Public Administration and a Business Minor from George Mason University.

Experience

1. Integrated Marketing Strategist (Consultant Via Torchlight)

   AARP

   May 2018 — Present · Washington, DC, US

   I manage and serve as the point person for the business-to-business, or employers, side of the Work & Jobs (W&J) Issue area at AARP. I specifically focus on managing the marketing of the Employer Pledge Program, which is a key differentiator for AARP but also expanding marketing to influence employers to value and hire age 50 plus workers. This includes overseeing the day-to-day marketing of the Pledge Program, including creative, budget, placements of email, print, digital promotion; end-to-end tradeshow and sponsorship management; and the creation and deployment of communication to Pledge Signers. In addition, I present on campaigns and recommendations, provide analysis, create the strategic marketing framework, and update the life cycle map. I also manage the relationship with the key internal clients, matrix team members, and outside vendors.

Education

• George Mason University

  Bachelor’s Degree

Skills

• Social Networking
• Social Media Marketing
• Integrated Marketing
• New Media
• Strategic Communications
• Online Advertising
• Nonprofit Organizations
• Social Media
• Nonprofits
• Special Events
• Public Relations
• Media Relations
• Non-Profits
• Digital Media
• Copywriting
• Blogging
• Photoshop
• Communications Strategy
• Web Content
• Fundraising
• Marketing Strategy
• Event Planning
• Event Management
• Photography
• Brand Development
• Marketing
• Strategic Planning
• Video
• Collaborative Problem Solving
• Newsletters
• Microsoft Office
• Email Marketing
• Editing
• Online Marketing
• Wordpress
• Marketing Communications
• Facebook