Shanna Wilson

About Shanna Wilson

Ambitious and broadly trained leader, with an extensive background in customer service, administration, sales, events, and planning. Proven ability to deliver outstanding customer service, and research while cultivating new corporate and sales business. Demonstrated ability to manage relationships with vendors, clients, owners, and executives and stakeholders. Intensive writing and oral communication skills.

Experience

1. Brand Operational Specialist

   Sonoco

   Feb 2024 — Present

   Maintained and enforced company-wide brand standards, managing templates and assets for global employees. Administered digital asset management (DAM) system with assets, including video, design, and multimedia files. Updated awards and brand assets and provided guidance on how to leverage across the organization of employees. Assigned incoming projects to appropriate project managers and allocated creative resources—including copywriters, videographers, and graphic designers—while maintaining relationships with key third-party freelancers to support ongoing creative needs. Partnered with Legal to optimize brand trademark processes, improving efficiency across trademarks. Updated internal brand libraries and coached teams on best practices for consistent brand usage.

Education

• University of South Carolina

  Master's Degree, Elementary Education and Teaching

• Winthrop University

  BS, Integrated Marketing Communication

  2003 — 2007

• University of South Carolina

  Master of Arts - MA, Elementary Education and Teaching

  2015 — 2017

• Winthrop University

  Bachelor's Degree, Multi-/Interdisciplinary Studies, General

Skills

• Call Centers
• Outlook
• Powerpoint
• Microsoft Excel
• Management
• Data Entry
• Access
• Social Media
• Leadership
• Customer Service
• Microsoft Office
• Sales
• Microsoft Word
• Team Leadership
• Strategic Planning