Shanna Morin
Development & Marketing Professional | Building Donor Relationships & Driving Engagement through Storytelling and Strategy | Dallas-Fort Worth
- Role
- Director of Audience Development at Richardson Symphony Orchestra
- Location
- Dallas, TX, US
- LinkedIn followers
- 500 followers
About Shanna Morin
A development and marketing professional recognized for advancing mission-driven…
Experience
Director of Audience Development
Dec 2024 — Present · Richardson, TX, US
Developed and executed comprehensive multi-channel marketing strategies, exceeding revenue goals for subscription and individual ticket sales while maximizing community impact for Richardson Symphony Orchestra- Managed departmental budget, ensuring fiscal responsibility and strategic allocation of resources- Led marketing, communications, and patron services teams, fostering a collaborative environment to achieve organizational goals- Provided financial analysis and reporting to senior leadership, ensuring data-driven decision-making and transparency- Enhanced audience development initiatives through innovative programs and partnerships, including group sales and student incentives- Strengthened brand identity by establishing communication standards and style guides, ensuring consistency across all marketing materials- Engaged new and diverse audiences, analyzing demographic data to refine target markets and crafting relevant messaging for increased awareness- Implemented successful digital strategies, optimizing web and media content to boost revenue and patron engagement- Cultivated media relationships to secure sustained coverage and increased visibility for the organization- Organized high-impact promotional events to elevate public awareness and foster partnerships with arts and cultural institutions- Led creative processes from concept to execution, overseeing design, copy, and production for marketing deliverables.
Education
University of Montana
History
2007 — 2011
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