Shanna Bruer
Founder @Sbh Consulting
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WORK HISTORY
Founder @Sbh Consulting
Chicago, IL, US
Offer the following services in the retail, fashion apparel, and CPG industries: Market opportunity research Focus group analysis Online survey development and analysis Translate retail opportunities into brands and product for key retailers within all distribution channels Grow current brand/product portfolio through identification of white space opportunities Develop means of leveraging marketing and merchandising competencies for private label and national brandsProvide entry/growth strategy for firms pursuing new market opportunities Perform retail market audits Conduct industry interviews with key retail and manufacturing executives in order to determine trends, viability, and potential of markets Compose industry opportunity briefs for internal and external market awareness
EDUCATION
University of Illinois Urbana-Champaign
Bachelor of Applied Science (B.A.Sc.), Agricultural Business and Management
North Carolina State University
Doctor of Philosophy (Ph.D.), Apparel and Textile Marketing Management
The Ohio State University
Master's degree, Agricultural Economics
University of Illinois Urbana-Champaign
Bachelor of Applied Science (B.A.Sc.), Marketing/Marketing Management, General
SKILLS
ABOUT SHANNA BRUER
Seasoned marketing professional with nearly 20 years of expertise in the academic, accessory, apparel, footwear, retail, and market research industries. Experience in developing both strategic and tactical insights to guide manufacturers and retailers with internal business decisions, opportunity analysis, and brand development/ acquisitions.
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