Shanmathi Sridharan
Performance Marketing Lead | Driving Growth at Acko | Ex-Livspace & Merkle Sokrati (DAN) | UPES Dehradun
- Role
- Manager - Digital Marketing at Acko
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Shanmathi Sridharan
Digital Marketing Professional with over 6 years of experience in media planning, performance marketing, and cross-channel strategy. Proven expertise in leveraging data-driven insights to optimise campaigns, maximise ROI, and drive measurable results across digital platforms.Brands previously worked with: Acko, Livspace, UniAcco, Kotak 811, Freecharge
Experience
Manager - Digital Marketing
Jun 2024 — Present · Bengaluru, IN
Spearheading self-serve performance marketing initiatives across multiple line of businesses (Car, Health, Life, Travel, and value-added services).• Accountable for developing and executing the Annual and Monthly Operating Plans (AOP & MOP) for each business line, with a focus on generating demand within target CAC benchmarks.• Driving conversion rate optimisation (CRO) efforts in close collaboration with Product and Technology teams.
Education
UPES
Bachelor of Technology (B.Tech.), Chemical Engineering with specialization in refining and petrochemicals
2015 — 2019
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