Shannon Maloney

Project Manager, Brand Style Management @Mazda North American Operations

Promoted to Project Manager and report to Design Director • Established new project management process by using Smartsheet software that created visibility and efficiency for team. • Manage all Brand Style projects (on average 25+ projects being worked on simultaneously) and manage workload allocation for 4 designers. • Intake project requests from across the company. Write creative briefs for designers to execute and manage projects from start to completion. Ensure target creative is delivered. • Work on a daily basis with Marketing and all other Mazda departments to advise on brand and creative direction for new vehicle launches and existing vehicles. • Created branding and creative direction surrounding Mazda’s first outdoor vehicle, Mazda CX-50, focused on surf, camp, bike, and ski, including working on all creative leading up to the launch, Global World Premiere, Press Event, and creative post-launch. • Created branding and creative direction surrounding CX-90 working on all creative leading up to the launch, Global World Premiere, Press Event, and creative post-launch. First ever World Premiere event held at offsite Malibu private home. Winner of annual Mazda R&D Award for CX-90 Launch