Shannon Maloney
- Role
- Project Manager, Brand Style Management at Mazda North American Operations
- Location
- San Diego, CA, US
- LinkedIn followers
- 500 followers
About Shannon Maloney
10+ years of progressive experience in experiential, events, integrated marketing, brand…
Experience
Project Manager, Brand Style Management
Mazda North American Operations
Apr 2021 — Present
Promoted to Project Manager and report to Design Director • Established new project management process by using Smartsheet software that created visibility and efficiency for team. • Manage all Brand Style projects (on average 25+ projects being worked on simultaneously) and manage workload allocation for 4 designers. • Intake project requests from across the company. Write creative briefs for designers to execute and manage projects from start to completion. Ensure target creative is delivered. • Work on a daily basis with Marketing and all other Mazda departments to advise on brand and creative direction for new vehicle launches and existing vehicles. • Created branding and creative direction surrounding Mazda’s first outdoor vehicle, Mazda CX-50, focused on surf, camp, bike, and ski, including working on all creative leading up to the launch, Global World Premiere, Press Event, and creative post-launch. • Created branding and creative direction surrounding CX-90 working on all creative leading up to the launch, Global World Premiere, Press Event, and creative post-launch. First ever World Premiere event held at offsite Malibu private home. Winner of annual Mazda R&D Award for CX-90 Launch
Skills
- Branding & Identity
- Html
- Public Relations
- Microsoft Excel
- Online Marketing
- Experiential Marketing
- Brand Management
- Graphic Design
- Project Management
- Marketing
- Teamwork
- Event Based Marketing
- Brand Awareness
- Public Speaking
- Event Management
- Leadership
- Event Planning
- Entrepreneurship
- Customer Relationship Management (Crm)
- Analytics
- Analytical Skills
- Automotive
- Marketing Strategy
- Microsoft Word
- Communication
- Budget Management
- Branding
- Social Media
- Powerpoint
- Lyris Listmanager
- Brand Development
- Program Management
- Market Research
- Social Networking
- Photoshop
- Advertising
- Css
- Product Marketing
- Social Media Marketing
- Microsoft Office
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