Shannon Lutz

Director of Sales @RowCal

Chicago, IL, US

As RowCal’s Director of Sales in Illinois, I have the privilege of connecting with boards, homeowners, and community leaders every day. My work centers on understanding what each community truly needs—and helping them find a management partner who listens, communicates, and follows through. I’m passionate about creating better experiences for boards and residents by bringing clarity, responsiveness, and genuine care back into community management.I collaborate closely with our local operations and leadership teams to ensure that the promises we make during the sales process carry through to the day-to-day service our communities receive. Whether I’m walking a property, supporting a board through a transition, or crafting a proposal that solves real-world challenges, my goal is always the same: build trust and add value.At the heart of what I do is relationship-building. I love getting to know the people behind each community and helping them feel confident, supported, and excited about partnering with RowCal. Expanding our footprint in Illinois is important—but what matters most is making a positive impact, one community at a time.

University of Central Florida

Marketing/Marketing Management, General