Shankhadeep Ghosal
Senior Data Scientist | Machine Learning & Advanced Analytics | Driving Business Impact with Data Science | @Epsilon , Ex-HSBC, Scripbox, Wipro | Python, Pyspark, Machine Learning, Deep Learning, Advance SQL etc.|
- Role
- Senior Data Scientist at Epsilon
- Location
- Kolkata, IN
- LinkedIn followers
- 500 followers
About Shankhadeep Ghosal
Experienced Senior Data Scientist with approx 8 years of hands-on expertise in the dynamic field of data analytics and machine learning. Currently contributing my skills at Epsilon, where I specialize in customer segmentation, look-alike modeling, and the utilization of cutting-edge ML algo. Throughout my career, I\'ve honed my ability to extract actionable insights from complex datasets, transforming raw data into strategic business decisions. My proficiency in developing and deploying machine learning models has led to enhanced campaign performance, optimized targeting, and increased ROI for clients in the Adtech space. I have experience in Bankimg and Fintech industry too. Key Skills: Customer Segmentation: Crafting data-driven segmentation strategies to unlock targeted audience engagement and maximize campaign effectiveness. Look-Alike Modeling: Harnessing the power of data to create precise look-alike models, expanding reach and improving user acquisition efforts. Machine Learning Algorithms: Expertise in implementing advanced ML algorithms to optimize bidding strategies, personalize content delivery, and elevate advertising efficiency. TensorFlow: Utilizing TensorFlow\'s capabilities to develop and deploy sophisticated machine learning models that elevate advertising effectiveness and engagement. I am passionate about the ever-evolving landscape of data science and its application in Adtech and other domains. By staying at the forefront of emerging technologies and methodologies, I consistently drive innovation and deliver results that exceed expectations.
Experience
Senior Data Scientist
Dec 2022 — Present
Education
International Institute of Information Technology – Bangalore
Post Graduation Diploma in Data Science
2018 — 2019
West Bengal University of Technology
Bachelor of Technology (B.Tech.)
2012 — 2016
Neotia Institute Of Technology, Management and Science (Formerly ITME)
Bachelor of Technology (B.Tech.)
2012 — 2016
B. T. Road Govt. Sponsored H.S. School
Passed Secondary and Higher Secondary level
2008 — 2012
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