Shankha Ghosh

About Shankha Ghosh

I lead marketing and commercial analytics transformations for global enterprises, embedding data, analytics, and AI into how growth and efficiency decisions are made at scale.Over the last five years, my work has delivered $300+ MN in measurable revenue impact by applying customer analytics, AI/ML, and marketing automation directly to commercial decision-making.Across 16+ years, I have built and scaled global analytics capabilities across marketing, customer, and commercial functions, leading large, multi-market teams across automotive, HiTech, and consumer sectors.My focus is on building scalable decision systems that strengthen how marketing and commercial teams prioritise investments, manage performance, and drive growth.

Experience

1. Principal Director

   Accenture

   Dec 2025 — Present

   Leading the global transformation programme for a 700-member marketing organisation for a CPG major.Accountable for a 200-member Data & Analytics function spanning data engineering, reporting, and advanced analytics.Driving operating-model redesign across CXM, NPI, D2C, CRM, Digital Operations, SEO, Forecasting, and Trade Marketing Data, with a focus on AI/ML adoption, automation, and data governance to improve efficiency and decision-making.

Skills

• Pre-Sales
• Pay Per Click (Ppc)
• Microsoft Office
• Sales
• Google Analytics
• Search Engine Marketing (Sem)
• Facebook Marketing
• Customer Relationship Management (Crm)
• Business Partner Relations
• Web Analytics
• Machine Learning
• Digital Marketing
• Social Media Marketing
• Management
• Marketing Communications
• R
• Product Management
• Analytics
• Business Strategy
• Marketing
• Marketing Strategy
• Data Mining
• Team Management
• Strategy
• Python
• Google Adwords
• Data Analysis
• Crm
• Leadership
• Lead Generation
• Market Research
• Marketing Analytics
• Predictive Analytics
• Search Engine Optimization (SEO)
• Data Science
• Tableau
• Statistical Modeling