Shanker Naik

Area Executive @ITC Limited

Hyderabad, IN

Senior Area Executive with 7 years of experience driving market growth and optimizing distribution strategies. A proven track record in developing and executing innovative sales initiatives that-significantly boost market share. Adept at multitasking and delivering effective training to elevate team performance. Committed to maintaining a competitive edge through diligent market analysis and strategic planning- Led regional market analysis to identify growth opportunities and optimize distribution strategies-Achievement of agreed Sales objectives for the circle, and mid-course corrections and inputs to reduce variance against expectations-Develop and ensure implementation of circle TM & D plan-Ensure achievement of plan on category visibility, continuous availability & freshness-Ensure quality of market coverage through managing & evaluating efficiencies in TM & D servicing costs- Evaluate implementation of the Plan, to ensure inputs are provided to the right markets/channels/outlets-Ensure implementation of trade & consumer promotions and merchandising-Continuously acquire knowledge/understanding ofindustry/market construct and trade/consumer behaviour enable development of effective plans, processes and work practices-Continuously acquire and update knowledge/understanding of competition players and practices-Budget administration and spends optimization of brand input spends-Developed and implemented sales initiatives that increased market share by 18%-Established and maintained strong relationships with key stakeholders to drive business objectives-Conducted training sessions for new team members to enhance product knowledge and sales techniques.