Shankar V. Iyer

About Shankar V. Iyer

This is how I combine strategy, technology, and leadership to deliver results.I’m a results-driven business leader with 26+ years of expertise in strategy, revenue growth, digital transformation, and team leadership across India and global markets (APAC, UK, EMEA, USA).I focus on leveraging AI and data-driven strategies to accelerate business performance, improve decision-making, and enable hyper-personalized customer engagement at scale. From predictive analytics to automation and real-time insights, I help organizations reduce inefficiencies, boost conversion rates, and create sustainable competitive advantage.For 18+ years, I’ve held senior leadership roles with full P&L accountability, scaling businesses, driving market expansion, and solving complex challenges by blending technology, data, and strategic insight. I’ve led global teams of 110+ members, fostering a culture of innovation, collaboration, and measurable impact.Key Achievements: Revenue generated: Up to US$80M annually Marketing budgets managed: Up to US$9M per year Financial targets exceeded: 110%–190% of plan ROAS delivered: 8:1 to 67:1 | EBITDA margin: 16%–20%| PAT: 4%–7% 3,400+ digital campaigns executed globally 6M+ leads generated | 24 products launched from concept to market 600+ Seminars and 100+ Webinars organized | 300+ Events Web traffic growth of 120%–520%; conversion rate improved 63%–190% top-ranking keywords | Cost savings of 25%–39%Core Expertise:• Business Strategy & P&L Ownership• Digital Transformation Powered by AI & Data Analytics• Enterprise Sales & Marketing (B2B/B2C)• Go-To-Market Strategy | Product Positioning• Cross-Functional Leadership | Cultural Agility• Industry Expertise: IT, SaaS, Manufacturing, Real Estate, Hospitality,EdTech & Higher Education,I believe AI is the key accelerator of business growth today—enabling smarter decisions, predictive insights, and hyper-personalized customer experiences. My mission is to empower organizations to grow profitably, innovate continuously, and transform sustainably.Let’s connect if you’re passionate about driving growth through innovation, digital excellence, and data-driven leadership.

Experience

1. Senior Vice President-sales & Marketing

   Academia By Serosoft, Inc

   May 2025 — Present · Indore, IN

   Excited to share that I’m now leading key business functions at the intersection of innovation and impact!Here’s what I drive with passion and purpose: Pre-Sales – Crafting value-driven engagement right from the first conversation Solutions – Designing tailored, scalable solutions to meet diverse client needs Sales – Accelerating growth through strategic partnerships and high-performance execution Marketing – Building powerful brand presence and demand with data-led, creative strategies Channel Partnerships – Expanding global reach via trusted partner networksGeographies: India, Middle East, Africa, South East & Central Asia, UK, EU, and USA.Let’s connect, collaborate, and create impact together!#Leadership #Sales #Marketing #Solutions #GrowthMindset #SalesLeadership #MarketingStrategy #ChannelGrowth #ERP #EdTech #BusinessExcellence

Education

• ASI

  Bachelor's degree, Aeronautical Engineering

• UPES

  Master of Business Administration - MBA

• GlobalNxt University

  Doctorate of Business Administration , Business Administration and Management, General

Skills

• Business Relationship Management
• Business Strategy
• Organizational Development
• Enrollment Management
• Product Development
• Business Planning
• Business Readiness
• Technical Management
• Technology Management
• Lead Generation
• Vendor Management
• Strategic Alliances
• Training
• People Management
• New Business Development
• Marketing Strategy
• Educational Leadership
• Channel Partners
• Leadership Development
• Business Development
• Digital Marketing
• Channel Management
• Business Analysis
• Strategic Planning
• Crm
• Sales Management
• Management
• Team Building
• Education Management
• Competitive Analysis
• Alliance Development
• Landing Page Optimization
• Marketing Management
• Sales
• Time Management
• Product Management
• Motivational Speaking
• Market Research
• Soft Skills
• Employee Engagement