Shanju B.
Program Manager @Pinterest
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WORK HISTORY
Program Manager @Pinterest
London, GB
Program Manager at Pinterest, driving global initiatives that enhance user engagement, operational efficiency, and program scalability across multiple regions.Collaborate closely with data analysts to extract and interpret large datasets using Querybook (SQL), uncovering behavioural trends, engagement patterns, and growth opportunities.Experienced in managing the Dynamic Book of Business (BoB) process — improving how user behaviour is tracked, segmented, and activated across managed and unmanaged accounts.Skilled in Salesforce, Pardot, and Discourse, leveraging these tools to deliver and optimise A/B tests, email, push notifications, in-app messages, and house ads.Designed and scaled reporting frameworks and dashboards to monitor performance, optimise campaigns, and drive data-informed decisions.Strong cross-functional collaborator, working with Product, Data Science, Marketing, and Operations to align objectives and ensure measurable impact.Adept at turning insights into process and strategy improvements, increasing efficiency, automation, and business impact. Passionate about data-driven storytelling and connecting strategy to execution to deliver meaningful outcomes for both users and the business.
EDUCATION
University of Kent
Bachelor's degree
ABOUT SHANJU B.
Creative & Digital Project Manager with experience delivering content-led projects, digital solutions, and AI-driven initiatives for global brands. Skilled in managing project lifecycles from planning and execution to stakeholder engagement and risk management, ensuring smooth delivery across teams and timelines. Experienced in leading cross-functional collaboration, streamlining workflows, and bridging creative, technical, and client-facing teams. Proficient in Agile methodologies, sprint planning, resource allocation, and process improvement, with hands-on experience using JIRA, Monday.com, Figma, and Miro. A detail-oriented and commercially aware professional who ensures projects are delivered on time, within scope, and aligned with business objectives, enhancing brand engagement and operational efficiency.
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