Shanita Payne
Director, Sales
- Role
- Director of Sales at Crest Brands Group
- Location
- Cincinnati, OH, US
- LinkedIn followers
- 500 followers
About Shanita Payne
Highly creative, motivated, and diversified retail professional with over a decade of product development, buying, and planning experience for both department and specialty stores. Experienced in home and accessories categories but also enthusiastic about new opportunities. I am passionate about building brands, filling white space, and developing products that customers love. Have the ability to use both creativity and analytics to develop and execute seasonal and multiyear strategies.
Experience
Director of Sales
Feb 2026 — Present
Lead business development and strategic sales initiatives focused on expanding national retail partnerships across home and lifestyle categories. Responsible for driving new business acquisition, account growth, and long-term relationship development with key retail partners. Collaborate cross-functionally across design, sourcing, and manufacturing teams to bring innovative, high-quality products to market while supporting Crest Mills’ continued growth and expansion.
Education
Ohio University
Bachelor's degree, Retail Management
2003 — 2007
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