Shani Leead

About Shani Leead

Pour in two cups of artsy, a cup of autodidact, and a splash of strong communication and you’ll get: me! I’m used to juggling multiple tasks at once and am no stranger to prioritization. The knowledge I’ve acquired over the years are thanks in part to my love for learning as well as the broad range of work experience I’ve had. Wherever I go, I bring a sense of cohesion to the workplace by encouraging both collaboration as well as independence. This combination of work styles has led me and my teams to improve our performances and meet our business goals. My passion is to provide a sharp focus on the impact we can make through clever ideation and teamwork. I wear a lot of hats as a marketing professional. Here’s a breakdown of what I can offer:~Project and Team Management (i.e, Proactive & reactive planning, brainstorm sessions with my team, and marking tasks complete )~Digital Content Creation (i.e, Web managing, copywriting, long-form content writing, graphic design, and making people lift their finger for long enough before resuming the incessant scroll)~Photography & Illustration (i.e, Possessing an eye for detail, unique points of view, and able to give clear direction. Warning: may instruct you to make a funny face)

Experience

1. Content Marketing Manager

   Animalz

   Jun 2021 — Present

   Research, ideate, write, and edit long-form blog articles and social media content for B2B and SaaS companies. — Interview subject matter experts on a variety of topics to use in articles and social media posts. — Contribute to clients\' content marketing strategy, keyword research, and SEO optimization. — Edit personal writing and team members\' pieces. — Develop SEO driven briefs for client blogs and social media content. — Reporting: Collect, analyze, and present data to client on their site traffic and blog performance. Skills: Long-form Content Writing · Content Marketing Strategy · Marketing Communications · Copywriting · Blogging · Writing · Social Media · Web Content · Online Marketing · Editing · Content Management

Education

• University of California, Santa Barbara

  Bachelor's degree, Communication

  2009 — 2012