Shani Noel
Market Access Leader | Payer Strategy, Policy & Health Economics | Expanding Patient Access to Breakthrough Technologies
- Role
- Senior Director, Market Access at Pulse Biosciences, Inc.
- Location
- Washington, DC, US
- LinkedIn followers
- 500 followers
About Shani Noel
With over a decade of progressive experience in market access and reimbursement, I currently lead national strategies at Pulse Biosciences, Inc, driving the commercialization of a groundbreaking nsPFA technology in endocrinology and cardiology. Motivated by patient-centered innovation, I collaborate with cross-functional teams to align clinical deployment with institutional goals, ensuring seamless integration into provider systems. My mission is to empower healthcare stakeholders through tailored value messaging, dynamic payer engagement, and effective reimbursement policy development. At Pulse Biosciences, I focus on navigating complex payer landscapes, including CMS and AMA CPT processes, to secure access for novel therapies. I have successfully developed tools such as payer coverage templates, value dossiers, and training programs to support physician adoption. By addressing non-code coverage challenges and fostering collaboration among stakeholders, I contribute to our shared goal of improving patient outcomes through innovative technology.
Experience
Senior Director, Market Access
Dec 2024 — Present
Lead national market access strategy for a novel, category-defining energy-based technology (nsPFA) targeting vital organs and soft tissues (endocrinology and cardiology)Oversee payer engagement, value messaging, coding strategy, and reimbursement policy development to support commercialization efforts.Engage with CMS, CPT and physician societies Navigate AMA CPT Editorial Panel processesSuccessfully introduced nsPFA technology into provider systems while navigating non-code coverage challenges.Developed payer coverage request templates, value dossiers, and field training to support physician adoption.Contribute to cross-functional leadership team aligning clinical deployment with institutional economics, compliance, and payer alignment.
Education
Temple University
Bachelor of Arts - BA, Broadcast Journalism
University of Maryland Global Campus
MBA, Business Administration and Management, General
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