Shang-Poh Yu

About Shang-Poh Yu

Driven by five years of UX innovation at Toyota & Lexus, I’ve enhanced ADAS mobility experiences through strategic design and creative problem-solving. These years taught me invaluable lessons and deepened my passion for user-centered solutions. Now, I’m ready to bring this experience to a dynamic environment where innovation and impactful change are front and center.Hi, I’m Shang! Leader, strategist, designer, and creative problem-solver — passionate about crafting solutions that scale positive change by balancing insight and intuition to meet real user needs.Check out my work here:

Experience

1. Product Designer

   Applied Intuition

   Jan 2026 — Present · Sunnyvale, CA, US

   I’m a Principal Product Designer at Applied Intuition, working on the design of future autonomous solutions. My focus is turning highly complex autonomy technology into clear, usable, and impactful products—balancing long-term vision with real-world constraints to help autonomy move from prototype to production.

Education

• Massey University

  Bachelor of Design (Hons), Advertising

  2010 — 2013

Skills

• Video Editing
• Adobe Creative Suite
• Graphics
• Advertising
• Mac
• Powerpoint
• Microsoft Excel
• Sketching
• Typography
• Microsoft Word
• Video Production
• Adobe Illustrator
• Graphic Design
• Illustration
• Art
• Branding & Identity
• Videography
• Photoshop
• Indesign
• Microsoft Office
• Drawing
• Photography
• Illustrator
• Web Design
• Painting
• Social Media