Shane Scott
Performance-driven professional with rich background in maximizing profitability and driving revenue growth through strategic planning and analysis.
- Role
- Lead Product Marketing Manager - Pricing and Promotions at DIRECTV
- Location
- Denver, CO, US
- LinkedIn followers
- 500 followers
About Shane Scott
Hello Everyone! I\'m Shane, a meticulous and diligent professional instrumental in…
Experience
Lead Product Marketing Manager - Pricing and Promotions
Sep 2022 — Present · El Segundo, CA, US
At DIRECTV, my core responsibility is to devise an effective approach to track and evaluate strategic acquisition costs during monthly finance meetings to optimize resource allocation. It is worth mentioning that I leverage insights from finance meetings to address budget gaps and refine cost-reduction strategies. Furthermore, I partner with pricing and promotions teams to create a national promotional strategy by utilizing modeling techniques.My accomplishments within this role are following- Formulated a hold-out group in coordination with the finance team by selecting a representative sample from the customer base to deliver valuable insights into the price increase\'s impact- Initiated and executed new promotional strategies to address sales gaps while collaborating with sales, finance, and go-to-market teams to optimize offers and drive revenue growth- Accomplished annual rack rate price increase modeling with finance, go-to-market, and analytics collaboration for customer satisfaction and seamless implementation.
Education
University of Wisconsin-Madison
Bachelor of Science - BS, Economics
Skills
- Recruiting
- Social Media
- Communication
- Microsoft Word
- Customer Service
- Microsoft Excel
- Powerpoint
- Public Speaking
- Leadership
- Teamwork
- Microsoft Office
- Time Management
- Social Networking
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