Shane Rogers

COO | Founder-to-Operator | Health & Wellness Executive

Role
COO at Fitlab
Location
Santa Cruz, CA, US
LinkedIn followers
500 followers

About Shane Rogers

I’m a founder/CEO turned COO of an integrated wellness platform, with a career that has evolved from Class medical devices to consumer products and services at scale. I work at the intersection of product design, engineering, and operations, where ideas either break or compound.I’ve built teams, grown portfolios, scaled global supply chains, structured financings, and led across multiple divisions. I’ve helped take products from sketch to factory to market, earned 15+ patents along the way, and learned, often the hard way, what actually works when theory meets reality.For more than a decade, I’ve taught these lessons as an Adjunct Lecturer at Santa Clara University, distilling real-world building, breaking, and rebuilding into frameworks others can use.Still learning. Still building.

Experience

  1. COO

    Fitlab

    Aug 2024 — Present

Education

  • Stanford University

    Graduate Certificate, Biodesign

  • California Polytechnic State University-San Luis Obispo

    Bachelor's degree

  • Santa Clara University

    Masters of Science (MSc), Engineering Management

Skills

  • Business Development
  • Sales
  • Product Design
  • Quality System
  • Fda
  • Marketing
  • Strategic Planning
  • Public Speaking
  • Project Management
  • Social Media
  • Social Entrepreneurship
  • Design of Experiments
  • Account Management
  • Marketing Strategy
  • Salesforce.com

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Shane Rogers — COO at Fitlab in Santa Cruz, CA, US | Unifers