Shane Michael Singh
Vice President, Editorial & Content @United Talent Agency
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WORK HISTORY
Vice President, Editorial & Content @United Talent Agency
Los Angeles, CA, US
Lead editorial and content strategy, production, and platforms globally for UTA.Partner with C-level execs, business leaders, and department heads to develop and produce narrative strategies and cross-platform content that drives awareness and marketplace leadership across digital and IRL touchpoints.Oversee the agency\'s global social media startegy and internal communications channels and platforms.Arcitect storytelling tied to marquee owned events and industry tentpoles, including Sundance Film Festival, the Golden Globes, CES, the Oscars, the Emmys, Cannes Lions, the White House Correspondents\' Dinner, and more.
EDUCATION
Northwestern University
BSJ, Journalism, Film and Media Studies
Harvard University
Economics
SKILLS
ABOUT SHANE MICHAEL SINGH
I transform big ideas into bold storytelling, content, and creative. I’ve led editorial initiatives for some of the world’s most influential companies and brands, driven by 15 years of experience in journalism, strategy, design, communications, and creative team leadership.Currently, I\'m the Vice President of Editorial & Content at UTA, one of the world\'s largest entertainment agencies, where I oversee content strategy, production, and platforms.I have deep experience working at the intersection of entertainment, culture, tech, and consumer products. Past clients or partners include Amazon, Procter & Gamble, IBM, the NFL, Netflix, The Trevor Project, WarnerMedia, iHeartRadio, YouTube, Microsoft, PUMA, Suntory, Playboy, and The Coca-Cola Company.My expertise spans content strategy and owned storytelling across print and digital form factors; multimedia production across photo, video, social, and web; editorial product development; creators strategy; creative team leadership; audience development; social impact; talent and client relations; speech-writing and executive comms.Previously, I was Editorial Director at Godfrey Dadich Partners, the SF-based design consultancy serving tech, entertainment, and lifestyle brands. At GDP, I produced and designed editorial strategies, storytelling platforms, podcasts, docu-style videos, social strategies, websites, and more for clients.From 20••••21, I developed strategic partnerships for The Trevor Project with entertainment, media, sports, technology, and lifestyle companies. I helped launch P&G\'s \"Can\'t Cancel Pride\" TV event, the NFL\'s inaugural partnership with Trevor, and more, raising $4.5+ million to end LGBTQ youth suicide.I have deep experience in spearheading digital strategies, editorial campaigns, and thought leadership programs across platforms. I’ve been a partner on large-scale rebrands, corporate narrative building, digital product redesigns, and creators campaigns.I spent more than a decade of my journalism career in magazines. I was Playboy’s Editor-in-Chief from 20••••19 and led efforts to transform the brand for a new generation of consumers. My work drove significant growth in audience, brand lift, and media impressions, and earned many first-time industry accolades. Playboy earned a GLAAD Media Award nomination under my leadership and won eight LA Press Club Awards. I was named a 30 Under 30 by Folio. In 2016, I won an Eddie Award for Best Article in a Men\'s Lifestyle Magazine.
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