Shane McGraw
Digital Marketing @Software Engineering Institute | Carnegie Mellon University
- Role
- Outreach Manager at Software Engineering Institute | Carnegie Mellon University
- Location
- Pittsburgh, PA, US
- LinkedIn followers
- 500 followers
About Shane McGraw
Leads and executes comprehensive integrated digital marketing strategies for various products and services* Experienced at integrating virtual events, digital media, social media & email marketing programs for lead generation* Experienced at engaging online communities* Created and manages the SEI Webcast Series. Specialties: virtual events/webinars, inbound marketing, digital media, email marketing, social media
Experience
Outreach Manager
Software Engineering Institute | Carnegie Mellon University
Feb 2026 — Present · Pittsburgh, PA, US
Leads and executes comprehensive integrated digital marketing strategies for various products and services* Experienced at integrating virtual events, digital media, social media & email marketing programs for lead generation* Experienced at engaging online communities* Created and manages the SEI Webcast Series. Specialties: virtual events/webinars, inbound marketing, digital media, email marketing, social media
Education
University of San Francisco
Certificate in Advanced Social Media
2012
Indiana University of Pennsylvania
Bachelor of Science, Social Studies Education; and Social Sciences
1995 — 1998
University of Pittsburgh
Bachelor of Arts, Political Science
1998 — 2000
Skills
- Process Improvement
- Management
- Networking
- Virtual Events
- Customer Service
- Business Development
- Community Outreach
- Corporate Communications
- Public Speaking
- Marketing Strategy
- Strategic Partnerships
- Leadership
- Inbound Marketing
- Project Management
- Social Networking
- Crm
- Training
- Entrepreneurship
- Project Planning
- Webinars
- Team Leadership
- Marketing Communications
- Online Marketing
- Analysis
- Email Marketing
- Digital Media
- Social Media Marketing
- Google Adwords
- Program Management
- Social Media
- Strategy
- Marketing
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