Shanell Howard
Senior Account Manager | Business Development | Territory Growth
- Role
- Territory Manager at Boochcraft
- Location
- Santa Barbara, CA, US
- LinkedIn followers
- 500 followers
About Shanell Howard
Dynamic and results-driven business development and account management professional with…
Experience
Territory Manager
Oct 2025 — Present · Santa Barbara, CA, US
Territory Manager for Boochcraft and MOOD, driving sales and fostering brand loyalty within Santa Barbara County through field activities, including direct selling, engaging with wholesaler representatives, activating retail demos, and participating in marketing events. Regular and transparent communication with distributor partners, sharing weekly market insights and achievements to ensure alignment and support. Strategically expanding account base, increasing points of distribution, and elevating brand visibility through consistent account visits, promotions, and relationship-building efforts.Implementation of chain mandates, upholding merchandising standards, and pitching promotional programs to drive product visibility and sales. Oversight of local distribution and programming in on-premise and off-premise accounts.
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