Shanelle Oliver

Director, Advocacy and Outreach @City Year

Washington, DC, US

Mobilize Voices for National Service Coalition members in support of legislative goals-Develop and execute mass mobilization and targeted advocacy campaigns-Create toolkits and templates that members and other advocates can adapt and implement locally-Conduct outreach for sign on letters and other coalition support opportunities-Lead project manager for the annual Friends of National Service Award event-Work with senior leaders to design annual event, including selecting award winners and developing speaking program- Project manage and execute event: confirm vendors, create event materials, schedule meetings for various working groups, create materials, develop project trackers -Lead video production for awardee \"testimonial\" videos: outreach to members in their state, creation of pages for collection, tracking video collection, working with video editor to edit, combine, and caption video to final product-Lead week of and day of event execution, including managing employee volunteers from throughout the organization-Manage grants for advocacy, mobilization, and communications work-Write new grant proposals-Develop grant metrics-Track deliverables and provide progress updates for grant reports -Draft grant reports and facilitate approvals process-Oversee development & execution of Voices\' digital strategy-Identify opportunities for mass mobilization using online advocacy, email, and social media -Manage website and social media channels-Produce content for Voices digital assets-Establish metrics for success, monitor website and social media analytics and evaluate progress toward yearly goals -Identify and integrate digital best practices into digital strategy; test new tools and tactics and adapt as needed-Lead communications strategy for grassroots audience-Recruit members, lead and activate the Voices\' Communications Committee -Translate advocacy needs into compelling, actionable items for grassroots audiences

Michigan State University

Bachelor of Arts

Hudsonville High School

High School