Shane Keats
Fractional Gtm Consultant @Barretto Bay Strategies
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WORK HISTORY
Fractional Gtm Consultant @Barretto Bay Strategies
Build marketing automation and lead generation for the North American licensee of a Dutch EV cargo-bike company, and an Ethiopian coffee roaster.
EDUCATION
Rutgers University
BA, History
MIT Professional Education
Certificate, Applied Generative AI for Digital Transformation
MIT Sloan School of Management
MBA
SKILLS
ABOUT SHANE KEATS
I’ve been marketing incredibly complex technology for a long time and I’ve come to the conclusion that a lot of B2B marketing is pretty broken. It all sounds the same. It’s forgotten that in front of every webpage, sales deck or keynote podium, there’s a human being who wants to be informed, challenged, inspired, entertained. Here’s where I’ve landed. Marketing works best when it helps a company tell great stories, is grounded in data and authenticity, and honors the person being marketed to. That’s what leads to exceptional ROI. And I’ve had the privilege of helping companies that share this perspective.
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