Shane Kali M.

About Shane Kali M.

Senior Community Manager specializing in community strategy within tech, gaming, and tools. With over a decade of experience in the gaming industry, I\'ve led impactful initiatives to cultivate vibrant and engaged communities.I\'ve collaborated with top creators across platforms like Twitch, Fortnite, Mixer, and YouTube, driving comprehensive marketing strategies and fostering strategic alliances to propel community growth. Prior to Epic, I honed my skills in community evangelism and communications, contributing to the success of various top tech studios, game studios and titles.My approach is rooted in meticulous planning and execution, fostering enduring relationships with stakeholders and creating a culture of active listening and feedback. As a natural innovator throughout my career, I\'ve pioneered initiatives such as: community strategy and process, educational webinars and talks, data-driven community sentiment reports, DEI initiatives, internal and external community events, marketing strategy for games, community fireside chats and Epic\'s official Creating in Fortnite live stream, fostering unity and engagement within our community.Colleagues regard me as a linchpin in our team\'s success, and I\'m committed to pushing the boundaries of possibility in service of our shared vision.Let\'s connect and explore how I can help elevate your gaming community to new heights of success.Specialties:• Community Builder• Community Evangelist• Campaign Strategy• Brand Development• Identifying Up-and-coming Talent• Digital & Social Marketing• Multi-Channel Advertising & Media Planning• Strategic Partnerships• Accessibility Evangelist• Champion of DEI

Experience

1. Senior Manager, Creator Community

   Epic Games

   Jan 2023 — Present · Los Angeles, CA, US

   Leads technical Live Streams with Marketing/Product teams, attaining high program ratings- Orchestrates engaging live, community sessions, achieving remarkable community value scores- Spearheads Discord platform growth, enabling instant user feedback for product teams- Pioneers Creator Conversation program, driving product enhancements and increased sentiment- Plans and directs livestream quality enhancements, yielding significant improvements- Crafts comprehensive community marketing plans, amplifying brand visibility and engagement- Leads creator sentiment reports and collaborates on data-driven insights- Establishes communication channels, fostering collaboration and idea-sharing- Manages official Discord platform, optimizing user experience and moderation- Represents community team at industry events, fostering knowledge sharing- Mentors team members, optimizing workflow efficiency- Facilitates team brainstorming sessions, assisting in knowledge-sharing and improvements- Brought \"Meet Someone Unreal\" to Fortnite resulting in high engagement and positive sentiment- Implements feedback channels and process to monitor and address community concerns- Strategically amplifies and promotes creators\' content in collaboration with social- Plans and executes community events, enhancing participation- Advocates for creators\' needs within Epic studio- Ensures alignment between community goals and brand strategy- Utilizes tracking tools and surveys to measure engagement and sentiment, providing data-driven insights.

Education

• Lake-Sumter State College

  Fine/Studio Arts, General

  2007 — 2010

Skills

• Live Streaming
• Community Outreach
• Content Development
• Final Cut Pro
• Game Development
• Customer Support
• Customer Service
• On-Camera Talent
• Microsoft Office
• Quality Assurance
• Community Management
• Xbox 360
• Forum Postings
• Video Editing
• Confluence
• Premiere
• Game Design
• Jira
• Community Organizing
• Creative Direction
• Adobe Photoshop
• Customer Relations
• Video Games
• Customer Satisfaction
• Ps3
• Streaming Media
• On-Camera Hosting
• Social Media
• Community Engagement
• After Effects
• Photoshop
• Social Games