Shane Guitar

Vice President Operations @Concord

Los Angeles, CA, US

Liaise with the label president and internal BA team to structure and negotiate key deal points for new artist agreements.• Collaborate with finance, product managers, and department heads to develop profitable project budgets.• Oversee all direct-to-consumer business, producing e-commerce solutions for music and merchandise sales with a yearly revenue of $1M+. • Oversee and optimize Shopify store operations, including product development, sales and inventory analysis, and executing marketing strategies to drive growth and performance.• Lead retail business, developing and selling viable products (music and merchandise) to various retail accounts and executing marketing initiatives to maximize sales. • Collaborate with product managers to develop and implement effective project marketing plans to generate revenue and music consumption.• Product manage two artists on the roster, overseeing brand development and creating marketing strategies to drive growth and visibility.• Product manage all catalog titles, developing product offerings, setting pricing, and managing inventory.• Analyze music and merch consumption data using various analytics tools to evaluate performance and react to trends.

California State University, Long Beach

Bachelor of Science, Business Administration, Marketing