Shane A.

About Shane A.

Global brand, marketing and events leader with over fifteen years of progressive experiential marketing and communications experience. I pride myself on delivering results where it counts: beautiful customer experiences, increased engagement, and revenue + brand awareness growth, while striving to make a tangible cultural difference. Collaborative and innovative in my dedication to exceeding goals.Specialties: Team Leadership, Direct Marketing, Strategic Planning, Brand Marketing, Event Management & Production, Budget Management, Marketing Communications, Social Media Integration, Partner Management, Vendor/Agency Management, Media/Public Relations, Customer Acquisition, Retention & Growth, Multi-Channel Campaign Management

Experience

1. Vice President, Events & Corporate Marketing, Merchant Payment Services

   U.S. Bank

   Jun 2024 — Present · US

   Reporting to the CAO, and in support of the MPS Global Senior Leadership team, I proudly lead a team of skilled Marketers who bring our NA event, MarCom and global brand programs to life. From lead generation, to customer, partner, community and employee engagement, we are experiential marketers and communication experts who deliver initiatives that drive revenue and impact culture. As a champion of inclusion and diversity, with a passion for driving engagement across internal and external stakeholder groups, I strive to enable flawless, memorable experiences that create connection and drive growth.

Education

• Western University

  Media, Information & Technoculture

  2001

• Ryerson University

  Public Relations, Marketing and Business Communications

  2006

• Alliance Francaise

  Business French

  2005