Shane Barnhill

About Shane Barnhill

Dynamic and seasoned digital marketing director with a wealth of leadership experience and expertise in channel management. Adept at crafting innovative digital strategies that surpass revenue growth targets and align with overarching business objectives.Possesses a collaborative leadership style, effectively guiding high-performing teams to success through a \"player/coach\" approach. Proven track record in leveraging data-driven insights, A/B testing, and analytics to inform decision-making and drive measurable improvements across key performance metrics.Brings strong operational discipline, executing within structured frameworks such as the Entrepreneurial Operating System (EOS). Converts strategic priorities into focused 90-day “Rocks” with defined milestones, maintains Scorecards to track critical Measurables, and applies structured issue resolution processes to sustain alignment and accountability.Skilled in cross-functional collaboration, resource allocation, and building lasting relationships. Utilizes influencing skills and strong business acumen to consistently deliver results that exceed expectations and drive business growth. Experienced in managing annual digital budgets and driving sustainable year-over-year digital revenue, with in-depth knowledge of the Google suite, including Google Analytics, Looker Studio, Google Ads, and Google Tag Manager.

Experience

1. Director of Digital

   Phoenix Children\'s Foundation

   Aug 2017 — Present · Phoenix, AZ, US

   Led the Foundation’s team of high-performing digital marketing specialists, providing coaching to elevate performance and managing the digital budget.Developed and executed data-driven digital strategies, spearheading initiatives generating $8M+ in annual revenue.Grew total online revenue by 193%, email revenue by 1,185%, and search revenue by 500%+.Led digital execution within an EOS operating framework, aligning quarterly Rocks to strategic priorities, tracking performance via Scorecards, and driving disciplined issue resolution to sustain growth.Partnered cross-functionally on A/B testing, CRO, website design, dynamic content, SEO, and online fundraising initiatives.Directed a timely, on-budget redesign of an $8M revenue-generating website, including analytics discovery, benchmarking, stakeholder input, development, testing, and launch.Executed integrated SEO/SEM strategy, including keyword research, content planning, video production, and paid search deployment, resulting in 5x revenue growth across search channels.Led SEO/SEM campaigns and authored a top-ranking “Definitive Guide to the Arizona Charitable Tax Credit,” increasing tax credit revenue 28% and unique pageviews 148%.Built data visualizations and executive dashboards in Looker Studio delivering Business Intelligence insights across fundraising, events, UX, channel revenue, and digital trends.Owned omnichannel strategy, analytics, reporting, attribution, CRO, and A/B testing using Google Analytics 4 (GA4), Google Tag Manager (GTM), Looker Studio, Search Console, Optimizely, and Supermetrics.

Education

• University of Arizona

  Bachelor of Science in Business Administration, (Double major: Economics, Finance)

• Carnegie Mellon University - Tepper School of Business

  MBA, Business

Skills

• Digital Strategy
• Mobile Strategy
• Web Strategy
• Mobile Applications
• Marketing Communications
• Web Design
• Social Media Marketing
• Public Speaking
• Social Media
• Digital Marketing
• Web Development
• Mobile Devices
• Blogging
• Mobile Design
• Social Media Measurement
• Content Strategy
• Leadership
• Project Management
• Content Marketing
• Social Media Roi
• Written Communication
• Program Management
• Salesforce.com
• Product Management
• Vendor Management
• Web Analytics
• Cross-Functional Team Leadership
• Six Sigma
• Process Improvement
• Integrated Marketing
• Start-Ups
• Analytics
• Entrepreneurship
• Google Analytics