Shane Baldino

About Shane Baldino

As a Marketing and Product Management executive I have generated more than $500MM in annual revenue at companies like Citibank, Gallagher Insurance, and T. Rowe Price while managing operating budgets of more than $25MM. I built 2 marketing teams from the ground up, including one that supported a $1B business and saw 15% YOY growth while maintaining 26% margins. I SPECIALIZE IN:DIGITAL MARKETING: Managed campaigns generating more than $500MM annuallyPRODUCT MANAGEMENT: Led 3 transformations, delivering 20% growth with no incremental headcountSALES ENABLEMENT: Managed sales operations for a $50B pipeline AI & PRODUCT INNOVATION: Selected as a Citi AI Accelerator to drive adoption of 3 new GEN AI productivity tools LEADERSHIP & TALENT: Built two teams from scratch, delivering 100% and 15% avg YOY growth respectivelyCAREER HIGHIGHTS INCLUDESelected to help bring Citi\'s new point of sale lending product to marketDelivered over $500M in annual revenue while supporting campaign execution for an additional $900MMDelivered 15% YOY growth with 26% margins, including 3.5% organic growth for a $1B operating divisionReduced the partner cancellation rate from 38% to 18% in 24 months, growing the partners from to start a conversation: s••••••••@hotmail.comEDUCATION MS, The George Washington University BS, United Stated Naval AcademyMORE ABOUT ME Deep experience across a range of Financial Services firms Equally comfortable at Fortune 500s and Start-ups Strong technical background, with a history of leading transformations Mentored 8 students earning Springboard\'s Digital Marketing Certificate U.S. NAVY OFFICER Decorated Naval Aviator - over 1500 hours in the H60 SeahawkPERSONAL Active sportsman and avid golfer Lifelong learner and voracious reader

Experience

1. SVP of Digital Marketing Generated 500 Million in Revenue Sales Operations for 50b Pipeline

   Citi

   Jan 2018 — Present · Atlanta, GA, US

   As a Group Manager in Citi Retail Services’ Connected Commerce Team I oversee the launch and go-to-market activities for Citi Pay, a new Point of Sale Lending Product. Oversaw Martech platforms and campaign execution for Citi Retail Services. Product Manager for multiple platforms supporting Citi Pay, co-brand & white-label credit cardsProgram Manager for product migrations driving $500MM in incremental revenueSupported 100+ rewards campaigns driving more than $900MM Led the digital transformation for Citi Retail Services’ martech platforms.

Education

• The George Washington University

  Masters, Engineering Management, Software & Information Systems

• United States Naval Academy

  BS, Naval Architecture and Marine Engineering

Skills

• Strategy
• E-Commerce
• Digital Marketing
• Sales
• Strategic Partnerships
• Salesforce.com
• Competitive Analysis
• Start-Ups
• Crm
• Brand Management
• Cross-Functional Team Leadership
• Marketing Strategy
• Product Development
• B2b Marketing
• Marketing
• Business-to-Business (B2b)
• Strategic Planning
• Marketing Communications
• Customer Relationship Management (Crm)
• Sales Process
• New Business Development
• B2b
• Direct Marketing
• Sales Management
• Product Marketing
• Management
• Analytics
• Business Strategy
• Lead Generation
• Online Advertising
• Email Marketing
• Project Management
• Online Marketing
• Product Management
• Social Media
• Leadership