Shane Salley
EVP, Chief Strategy Officer @Spark & Sway
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WORK HISTORY
EVP, Chief Strategy Officer @Spark & Sway
Santa Monica, CA, US
I lead the development and execution of strategic initiatives helping clients optimize, establish, strengthen and innovate their business by providing media expertise to help improve profitability, growth and long-term value. Driving client innovation, increasing revenues and delivering topline results is my primary focus.
EDUCATION
University of Arizona
Bachelor of Applied Science (BASc)
SKILLS
ABOUT SHANE SALLEY
With over 24 years of experience in the media industry, I am a seasoned strategist and leader who helps clients achieve their business goals through innovative and effective media solutions. As the EVP, Chief Strategy Officer at Spark & Sway, a leading media consulting firm, I lead the development and execution of strategic initiatives that optimize, establish, strengthen, and innovate the business of our clients. I am passionate about driving client innovation, increasing revenues, and delivering topline results, while aligning with the firm\'s mission and culture of excellence, collaboration, and diversity.In my current role, I leverage my out-of-home, digital marketing, online advertising, and social media marketing skills to provide media expertise that improves profitability, growth, and long-term value for our clients. I have worked with several high-profile national and iconic advertisers across various industries, such as entertainment, hospitality, finance, sports, and consumer goods. Some of the successful projects I have contributed to include launching campaigns for McDonald\'s, creating strategies for Toyota, and developing media plans for multiple iconic advertisers. I enjoy working with a talented and diverse team of media professionals, and always eager to learn new skills and trends in the media landscape.
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