Shane Smith
Senior Manager of Campaigns @Kesem
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WORK HISTORY
Senior Manager of Campaigns @Kesem
As Senior Manager of Campaigns, I lead the strategy, execution, and optimization of Kesem’s national fundraising campaigns, generating over $3.5M annually to support children through and beyond a parent’s cancer.Key Achievements & Responsibilities:Project Management: Direct end-to-end campaign planning and execution for key initiatives including Giving Tuesday, Year-End Appeal, Spring Campaigns, and Kesem Photo Contest, managing timelines, budgets, and deliverables to ensure measurable results.Cross-Functional Leadership: Collaborate with Development, Operations, Marketing, and Executive teams to align campaigns with organizational priorities and deliver consistent, high-impact messaging and results.Data-Driven Strategy: Leverage Salesforce, HubSpot, and analytics tools to evaluate performance, identify trends, and optimize strategies, resulting in increased engagement, conversion rates, and ROI.Revenue Growth: Prospect new opportunities, steward high-value partners, and equip chapters and board members with fundraising tools, contributing to over $100K annually in frontline fundraising and doubling the monthly donor base.Process Improvement: Develop and deploy new donor tools, CRM workflows, and turnkey campaign kits (email templates, social assets, messaging guides) to streamline participation and maximize results across 100+ chapters.Training & Enablement: Facilitate coaching sessions, workshops, and national summit trainings to strengthen chapter and board fundraising capacity and drive long-term revenue sustainability.Community Engagement: Coordinate national “Visitors Days” and volunteer recruitment efforts, supporting stewardship initiatives and major donor cultivation.
EDUCATION
The University of Kansas
Bachelor of Arts (B.A.)
ABOUT SHANE SMITH
As Senior Manager of Campaigns and Chapter Giving at Kesem, I leverage over three years of experience in nonprofit fundraising and project management to lead impactful campaigns that drive over $3 million in revenue annually. Collaborating closely with Development, Marketing, and Operations teams, I focus on enhancing chapter giving and integrating best practices in fundraising through research, resource development, and strategic management of donor portfolios. My expertise in team coordination, project plans, and presentations supports the execution of successful fundraising campaigns such as Giving Tuesday and Year-End Appeal, ensuring seamless collaboration across teams. Passionate about advancing Kesem\'s mission, I prioritize creating streamlined processes, fostering inclusivity, and delivering high-quality resources for chapters nationwide.
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