Shane Hart

About Shane Hart

I’m a natural products and lifestyle professional with over 30 years at the forefront of the wellness industry, having lived, worked, and traveled across the U.S, Europe, and Asia. I’ve led growth and brand development for some of the largest names in the space, building a reputation for creating high-impact campaigns that move culture—not just products (ask me about The Tonight Show sometime). My work sits at the intersection of strategy, storytelling, and execution—helping brands stand out in crowded markets and connect with people in meaningful ways. Core strengths: brand development, creative direction, storytelling, disruptive marketing, digital and traditional marketing, cause marketing, rebranding, packaging, copywriting, sales strategy, merchandising, media buying, team building, customer experience, CSR, and DSHEA compliance.

Experience

1. Co-founder

   Nükk Sauna

   Jan 2024 — Present · Olympia, WA, US

   I guide brand and growth at Nükk, helping shape product and experience to build saunas rooted in performance, craftsmanship, and Finnish tradition.Think about this:Your home is double-walled and insulated so it holds temperature efficiently and handles all weather conditions.So why do most sauna companies sell single-wall, uninsulated kits and barrels?Because they prioritize form over function—and the bottom line.At Nükk, we believe form follows function and that people come before profit.What we build is driven by a love of craftsmanship. We’re artisans, inspired by Finnish standards, working in a traditional way.That means no single-wall, uninsulated barrels or