Shane Gerard
Senior Communications Coordinator @City of Toronto
Signup · Get unlimited contacts
WORK HISTORY
Senior Communications Coordinator @City of Toronto
Senior Communications Coordinator / Managing Division Communicator• Implement and advise on corporate communications and media relations for the City\'s Social Development, Indigenous Affairs and Municipal Licensing & Standards areas. Provide support for issues, public affairs, media relations, public consultations, speech development, programs and events. • Previously managed communications for the Parks, Forestry and Recreation and the Economic Development and Culture divisions. Engaged in initiatives such as; park and community centre openings, historic sites, Toronto Book Awards, public art, the Poet Laureate and Photo Laureate. • Write/wrote speeches, key messages and Q&A\'s for Mayor Olivia Chow and City Councillors, as well as for former Mayors John Tory, Rob Ford and David Miller and City officials and executives.• Provided communications and media relations support for the Mayor\'s office, City Councillors and City staff for nine international business missions from 2012 to 2018. • Served as Departmental Acting Manager during Manager’s absences/vacations (approx. 30 weeks).• Also managed communications for Long-Term Care Homes and Services and Children\'s Services.
EDUCATION
Canadian Public Relations Society (CPRS)
Accredited in Public Relations (APR):
University of Toronto
Digital Marketing Management - Certificate Program
Toronto Metropolitan University
Bachler of Applied Arts
ABOUT SHANE GERARD
Media and communications expert offering extensive leadership communications, event management and media relations experience, within the public and private sectors. Create and implement comprehensive communications strategies that shape opinions and position organizations for long-term success. Select Areas of Expertise: Issues Management – Served as a strategist and voice of reason during periods of crisis and controversy. Mitigated the impact of negative press coverage and public scrutiny of volatile City of Toronto issues. Media Relations – Reached diverse audiences by promoting events and programs through multiple channels, including mass media, online and ethnic media. Secured hundreds of feature stories and cultivated high-value media partnerships. Social Media – Leveraged social technology to engage audiences and enhance marketing and communications. Established, managed and grew profiles on multiple social media platforms. Teaching / Mentoring – Take pride in providing the tools and guidance necessary for individuals to learn, network and excel. Served as a Professor at Ryerson University and as an instructor at Humber College. Mentored new Canadians through the Toronto Region Immigrant Employment Council. Leadership – Unite teams around clear action plans and compelling visions of success. Managed high performance workgroups and teams of interns at City of Toronto, Harbourfront Center and Rhythmethod Productions. Events Production – Developed exciting events with corporate, non-profit and artistic clients. Programmed 400+ events with the Downtown Jazz Festival, Harbourfront Centre and at profile Toronto concert venues. Specialties: Media Relations / Issues Management / Public Affairs / Event Programming and Management / Speech Writing / Editing and Writing
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.