Shane Fielder
President @Samurai Innovation
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WORK HISTORY
President @Samurai Innovation
CA
Responsible for ensuring the company meets our revenue targets along with providing clients an exceptional service experience. We help business leaders in three key areas:1. Grow and develop Leaders Who Can\'t Be Ignored (TM).2. Innovate your marketing by turning your content into buyers for your products and services.3. Focus on optimizing your operations to create sustainable business growth.Ensure that clients are educated, motivated and supported to take the necessary actions to realize exceptional results from their leadership or business coaching services that we provide.We have created digital marketing strategies for clients that have earned over $2M annually with minimal advertising by leveraging the power of content marketing. I am responsible to create and deliver the digital marketing strategies for clients who want to grow their online reach and marketing impact.
EDUCATION
Now What? Coaching
Authorized Facilitator
CoachingInstitute.com
Positive Psychology Pioneer, Psychology
MacEwan University
Bachelor of Commerce Program
Canadian Parking Association
CCPFM Designation: Certified Canadian Parking Facility Manager, Parking Management
Robbins Madanes Training
Strategic Intervention Coach Program
Metro Community College
Workplace Training and Education Certificate
EPC Institute
Email Marketing Specialist, Digital Communication and Media/Multimedia
NAIT (Northern Alberta Institute of Technology)
Business Administration and Management, General
ABOUT SHANE FIELDER
Yes, I am a samurai. I’m a 5th degree black belt in the Japanese martial art of Aikido. This study has taught me how to bring focus & discipline into my work while persevering through opportunities and challenges. Transferring these skills and mindsets to business has been invaluable. In 1996, I owned a local eatery/catering company. Two years after buying the business and quadrupling sales, my vision was to expand to ten more locations until one Monday morning.Lunch sales produced 70% of revenue. By the end of the week, lunch sales dropped by 75%. The drop in sales was due to the provincial government’s decision to lay off 70% of my customers. Ten floors of government office space was immediately closedI vowed to never let this happen again. What happened next is that I asked one question and made a key decision that forever changed the trajectory of my career:What is the difference between large national companies that grow and thrive in any economy versus local small businesses?I decided from that point forward to only work with industry leading companies and people. Why settle for less with your career?That question put me on the pathway to discovering how to lead large teams of people while optimizing business systems to deliver quality service.Given that people are a key part of business success, I committed myself to discovering how to inspire and motivate employees to provide consistent levels of outstanding service from hospitality to a variety of elite service businesses. Knowing how to influence client buying habits and create corporate cultures that attract loyal clients became another exciting pursuit. In 2008, I started learning how to speak the language of Google and since have deployed innovative digital marketing strategies that have added significant value to the clients I serve.I look forward to hearing which question, or decision has been largely responsible for your success? Let\'s talk via email at: S••••@SamuraiInnovation.com
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