Shane Fernandes
Digital Marketing Consultant @Mashreq
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WORK HISTORY
Digital Marketing Consultant @Mashreq
Mumbai, IN
SPOC for the Elite PVT banking customer programs and Branch & ATM marketing Manage marketing strategy, campaigns & activities for Retail Banking business Drive digital acquisition, transaction, engagement & brand building across products & segments Lead rebranding of customer lifecycle and trigger communications across channels Ideate, build & monitor omnichannel campaigns across website, mobile app, email, sms, videos. Engage across leadership, product, compliance, data teams and agencies to drive digital revenues
EDUCATION
University of Mumbai
Masters of Communication and Journalism, Arts, Entertainment, and Media Management
Nagindas Khandwala college of Management Studies
Bachelor in Mass Media, Journalism
St. Anne's High School - Orlem, Malad
High School
SKILLS
ABOUT SHANE FERNANDES
In my present role - I design CRM & Communications strategies for fortune 500 organizations, automating customer engagement journeys using Salesforce marketing cloud. In my previous stints, I was a client services manager in the advertising agencies, designing and executing omnichannel communication campaigns. With an intense work ethic and a fresh approach, I confidently bring wealth of knowledge in fields of Digital Marketing, Corporate & Brand Marketing communications.I’m confident that my proven track record of excellent work ethic, unparalleled attention to detail, and knack for executing high-performing marketing campaigns will make me an immediate asset at the organization of choice and allow me to contribute to the team’s success.Quick Highlights of my profile· Positioned business and steered retail sales initiatives through created strategic relationships with targeted accounts and secured 3 long terms contracts· Partnered with multiple disciplines (including global communication campaign teams, digital teams, corporate marketing, product marketing, partner marketing and regional marketing) to drive visibility, engagement and demand in target accounts· Developed a year-long marketing plan to service global accounts across different industries· Created an account specific theme which was in-line with account’s strategic priorities and the organization’s account plans for the financial year· Designed relevant tactics (using all channels of marketing - online including social media, influencer and custom events) to communicate the theme across the duration of the planTo know more about me, feel free to send me a connection request on LinkedIn or drop me a line at: s••••••••@gmail.com
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